AN ANALYSIS OF THE LANGUAGE STYLES USED IN DISCOVERY KARTIKA PLAZA HOTEL ADVERTISEMENTS

Dewi, Kadek Ayu Ira Amelia (2025) AN ANALYSIS OF THE LANGUAGE STYLES USED IN DISCOVERY KARTIKA PLAZA HOTEL ADVERTISEMENTS. Undergraduate thesis, Universitas Pendidikan Ganesha.

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Abstract

This research aims to analyze the language style used in advertisements at Discovery Kartika Plaza Hotel. Language style is used to express ideas, especially through language, and it is also used to show identity and personality. The research design used in this study is descriptive qualitative. The researcher, table, notebook, and observation checklist are the tools used in this research. Based on the findings and discussion, there are 7 types of language styles of the 20 data points found. The language styles are 5 Hyperboles, 4 Metaphors, 3 Alliterations, 3 Personification, 2 Metonymies, 2 Prolepses, 1 Synecdoche. Hyperbole is one of the most frequently used language styles in hotel advertisements, with a frequency of occurrence of 25% of all language styles analyzed. The results of this study support with the theory proposed by (Keraf, 2010). The messages conveyed to the reader are that the language style used in Discovery Kartika Plaza Hotel advertisements is carefully designed to persuade and attract potential guests by evoking emotions, creating a sense of luxury or comfort, and highlighting a unique experience. Ultimately, the message conveyed is not only about the facilities offered, but also about the lifestyle and unforgettable experience promised by the hotel.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Language styles, Advertisements, Hotel
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > PE English
Divisions: Fakultas Bahasa dan Seni > Jurusan Bahasa Asing > Program Studi Bahasa Inggris Untuk Komunikasi Bisnis dan Profesional (D4)
Depositing User: Kadek Ayu Ira Amelia Dewi
Date Deposited: 23 Jul 2025 00:59
Last Modified: 23 Jul 2025 00:59
URI: http://repo.undiksha.ac.id/id/eprint/25669

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