Oktaviani, Ni Wayan Eka (2026) LANGUAGE CHOICE AND POLITENESS STRATEGIES IN BALI'S TRADITIONAL MARKETS: A GENDER-BASED STUDY. Masters thesis, Universitas Pendidikan Ganesha.
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Abstract
This study aimed to (1) describe how male and female vendors differ in their language choice during transactional interactions in Denpasar traditional markets, (2) describe the positive and negative politeness strategies employed by male and female vendors in market discourse, and (3) describe how these gendered linguistic practices reflect power relations and Balinese sociocultural norms within traditional market settings. This study was a qualitative study with an instrumental case study (Stake, 1995) design conducted at Pasar Badung, Denpasar, Bali, from February to May 2026. A total of 30 participants were involved in this study, comprising 16 vendors (9 female, 7 male) and 14 buyers (7 female, 7 male). The data were collected through semi-structured interviews, participant and non-participant observations, and documentary analysis, and were analyzed using thematic analysis. The findings showed that female vendors predominantly used Balinese in same-gender interactions (62%) to build solidarity and shifted to Bahasa Indonesia when interacting with male buyers (44%) as formality management, while male vendors sustained Balinese with male peers (55%) and used Bahasa Indonesia with female buyers (47%) as accommodation. Code-switching occurred in approximately 12% of interactions with different gendered triggers. Positive politeness was the dominant strategy for both groups but was higher among female vendors (53.3%) than male vendors (37.7%); male vendors used more bald on-record strategies (29.7% versus 11.8%), while female vendors used more negative politeness (25.7%). These linguistic practices reflected gendered power relations, as seen in the asymmetry of interruptions (14% versus 4%), and showed that politeness is understood as a moral obligation rooted in Balinese cultural values such as menyama braya, tat twam asi, and sor singgih basa.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | language choice, politeness strategies, gender, traditional market, Balinese sociocultural norms |
| Subjects: | L Education > L Education (General) P Language and Literature > PE English |
| Divisions: | Pascasarjana > Program Studi Pendidikan Bahasa Inggris (S2) |
| Depositing User: | Ni Wayan Eka Oktaviani |
| Date Deposited: | 11 Aug 2026 04:58 |
| Last Modified: | 11 Aug 2026 04:58 |
| URI: | http://repo.undiksha.ac.id/id/eprint/32480 |
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