Wiwin, Ni Komang Ayu (2026) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP MINAT BELI DI TEFA SMENSIMART SMKN 1 SINGARAJA. Masters thesis, Universitas Pendidikan Ganesha.
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Abstract
This study aims to determine the influence of price perception, product quality, and promotion on students’ purchase intention at SMENSIMART of SMKN 1 Singaraja. The study employed a quantitative method with a causal research design and involved 190 respondents selected through purposive sampling technique. The research data were collected using a Likert-scale questionnaire. Data analysis was conducted using multiple linear regression with the assistance of SPSS. The results showed that price perception, product quality, and promotion simultaneously had a positive and significant influence on students’ purchase intention. Partially, all three variables were also proven to have a positive and significant influence on purchase intention. Based on the findings, product quality was identified as the most dominant variable influencing students’ purchase intention. The coefficient of determination value of 69.7% indicated that price perception, product quality, and promotion were able to explain most of the variation in students’ purchase intention, while the remaining percentage was influenced by other variables outside the scope of this study
| Item Type: | Thesis (Masters) |
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| Uncontrolled Keywords: | price perception, product quality, promotion, purchase intention |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Pascasarjana > Program Studi Ilmu Manajemen (S2) |
| Depositing User: | Ni Komang Ayu Wiwin |
| Date Deposited: | 22 Jun 2026 01:49 |
| Last Modified: | 22 Jun 2026 01:49 |
| URI: | http://repo.undiksha.ac.id/id/eprint/29917 |
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