Widiani, Ni Kadek (2021) PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KARTU XL AXIATA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS PENDIDIKAN GANESHA. Undergraduate thesis, Universitas Pendidikan Ganesha.
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Abstract
This research aimed to examine the effect of product quality and service quality both simultaneously and partially on XL Axiata card customer satisfaction among students of the Faculty of Economics, Ganesha University of Education. The research design used in this research is causal quantitative research. Determination of the sample in the research using proportional sampling and purposive sampling techniques. The samples used was 130 respondents. The instrument used in data collection was a questionnaire and the data analysis technique used was multiple linear regression analysis. The results of this research are (1) product quality and service quality have a significant effect on customer satisfaction of XL Axiata cards, (2) product quality has a positive and significant effect on customer satisfaction of XL Axiata, and (3) service quality has a positive and significant effect on customer satisfaction of XL Axiata cards
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | kepuasan pelanggan, kualitas produk, kualitas pelayanan |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Jurusan Manajemen > Program Studi Manajemen (S1) |
| Depositing User: | Ni Kadek Widiani |
| Date Deposited: | 22 Jun 2021 03:59 |
| Last Modified: | 22 Jun 2021 03:59 |
| URI: | http://repo.undiksha.ac.id/id/eprint/6268 |
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